To make its products and services more affordable, Cisco is mulling to make pay-per-use business model a new norm of its go-to-market (GTM) strategy. IT networking giant is bundling hardware and software services together as a solution that a customer can consume in a flexible way, said an executive. The transition will take 18-24 months as Cisco will have to change its GTM strategy, re-engineer back-end and business processes.
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